The IE Lab team unites award-winning architects, designers, and strategists who craft inspiring spaces with cultural and commercial impact. Blending global insights with local expertise, they transform bold visions into iconic environments. Meet the creative minds shaping the future of immersive design
Henry, a UK-registered architect with over 18 years of experience, is the visionary founder of Immersive Experience Lab. His bold approach to mixed-use developments, hospitality and placemaking design has earned him numerous design awards across China, the UK, and Asia. Henry excels in transforming concepts into iconic landmarks that blend aesthetic excellence with commercial vitality. Henry’s leadership drives the studio’s mission to break new ground in design while honouring local identities and delivering profitable outcomes for clients.
Founder
Principal Architect
AADipl, ARB, RIBA, UK
(Registered Architect)
Alien, an award-winning architect, is the co-founder and design lead of Immersive Experience Lab. He brings over a decade of expertise in crafting culturally resonant and commercially vibrant retail spaces across Hong Kong, China, Taiwan, and Japan. With experience at leading studios, he has developed a global design sensibility rooted in local contexts. Specialising in retail architecture, Alien blends cultural narratives with strategic commercial insight, creating captivating and value-driven environments.
Co-Founder
BArch, MArch, Meiji U
ARB, RIBA, UK
(Registered Architect)
Priscilla, an accomplished Business Director with over 18 years of experience in the architecture industry, based in Hong Kong, China and Taiwan. Renowned for her exceptional client relationship skills, she has built a reputation for fostering trust and collaboration with stakeholders. Priscilla’s strategic vision and deep industry expertise have driven successful project outcomes, blending innovative design with business acumen. Priscilla’s client-centric approach and deep industry knowledge have established her as a trusted leader in the design industry.
Business Director
HRM, MSC UK
BBA, NCHU TW
Jason, a well-versed Senior Technical Coordinator with over 20 years of experience in leading architectural design firms. Specializing in technical documentation, BIM coordination, construction detailing, and project delivery, he ensures seamless integration between design intent and buildable solutions. Known for his meticulous attention to detail, strong problem-solving skills, and ability to bridge design and construction teams, Jason consistently delivers high-quality outcomes on complex commercial, residential, and institutional projects.
Senior Technical Coordinator
Architecture, BArch (Hons) HKCHC
Attor, a seasoned expert in theme park attraction design and sculpture, offers comprehensive Design & Build services. With over a decade of experience, he has contributed to key projects at Hong Kong Disneyland and Ocean Park. Founding a sculpture production company, Attor specializes in general contracting for theme park structures, exhibition halls, and large-scale art sculptures. He manages the entire process – from concept design to on-site installation – ensuring seamless integration of creativity and engineering while optimizing costs, timelines, and risks for international theme parks.
Production Manager
(Collaborative Partner)
Visual Arts, BA BUHK
Cultural Studies, MA CUHK
Joyce, a distinguished digital marketer with over 20 years of experience, is the Marketing Lead at Immersive Experience Lab. Renowned for her expertise in data-driven strategies and branding across aviation, e-commerce, and tech sectors, she drives engagement, brand recognition and market expansion through innovative campaigns. Joyce enhances the company’s architectural narratives and global client connections with creative, results-focused approach. Her leadership delivers impactful strategies that blend worldwide reach with local resonance, elevating the company’s vision and stakeholder trust.
Marketing Lead
MSc e-Business, CityUHK
BSSc (Hons) Comm. Journalism, HKBU
Elvin is a dynamic architectural designer with a passion for innovative design. Renowned for his exceptional 3D modeling and rendering skills, he seamlessly integrates advanced AI generative tools to elevate his work. A quick learner and collaborative team player, Elvin consistently delivers promising results, bringing energy and creativity to every project. His ability to adapt and excel in fast-paced environments makes him a valuable asset to any architectural team.
Architectural Designer
Architecture, BArch (Hons) HKDI
George is a vibrant architectural designer fueled by a deep enthusiasm for cutting-edge design. Celebrated for his superior expertise in 3D modeling and rendering, he masterfully combines these talents with state-of-the-art design tools to significantly boost the quality of his projects. As a rapid learner and proficient collaborator, George reliably generates standout outcomes, injecting vitality and innovative flair into each endeavor. His exceptional flexibility and success in dynamic, high-pressure settings position him as a key contributor to any architectural team.
Architectural Designer
MArch HKU
BA (Hons) Archi
